John Reuter's small-scale manufacturing facility on the East Coast, close to Boston, produces the strictly limited amounts of 20x24 color separation film.
After the exit of the traditional Polaroid Corporation from the film business, the 20x24 holdings acquired a supply of film material and chemistry as well as the machines necessary for the production of the film.
The technical team mixes the necessary reagent in a reactor from the chemistry, fills the secret emulsion into the pods with the help of the pod machine and packs the film rolls for shipping.
The availability of the unique 20x24 separation image film material is limited. Some films have few remaining rolls and pods available.
The 20x24 instant material is a Polaroid separation film. Each “Case" consists of a roll of positive and a roll of negative material, alongside 45 pods with the coveted developer chemistry.
The three elements come together to make up an instant photo that is formed at the back of the camera and ejected through the film rolls.
After a short period of development, the negative is separated from the positive and a finished image is created in front of your eyes.
20x24 inch = 50x60 Centimeter
The image size is 50x60 cm (20x24 inches).
Each photo is an absolute one-off with an incomparable quality.
There is not only the colouring, but also the characteristic structure of the edges, which - like a fingerprint - make every single 20x24 picture absolutely unique and unmistakable.
EVERY PICTURE IS AN ORIGINAL
For collectors and enthusiasts, it is there is no question: each and every Polaroid picture is a unique piece of art. Every picture is an original - with all its peculiarities an intrinsic part of the form.
STABLE AND DURABLE
The material barely ages and the early chemicals are much more robust than it was expected that they would be from the 1970s all the way up to the 1990s. This is proven by photographs by well-known artists, taken in the early days of separating-image photography, which are now coveted objects in galleries and achieve top prices at auctions. This is as true in the 20x24 format as it is in smaller Polaroids.
This quality has hardly changed today. If stored correctly, the pictures are extremely durable and very stable.
A fine wine
On special request, we can also photograph with old material. In the 20x24 Studio Berlin we have a few roles, antiquated film batches - some are even over 30 years old - which provide quite wonderful results.
We like to compare both - the old and the fresh film - with the opening of a good bottle of wine. Fresh film is like a large greenhouse Riesling, fine and clear, with many characteristic elements. The old film batches can be like a very old and rare red wine: colour and taste have changed with the years and you know, with each sip, that it will be the last time, as it was the last bottle of that vintage - a unique experience.
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